Samsung loses # 1 headphone market in India in Q2, Retail News, ET Retail

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Seoul: Samsung Electronics lost its top spot in India’s handheld in-ear device market in the second quarter of the year, according to a report, as rival brands expanded their presence.

The South Korean tech giant recorded a 7.9% market share in the April-June period, down sharply from its 30.4% share a year earlier, settling in third position in the Indian earring market, according to industry researcher International Data Corporation (IDC).

Shipments of Samsung’s smart-ear products, including wireless headphones, neck warmers and earphones, fell 44.6% year-over-year as Indian consumers apparently chose to buy devices from local businesses, reports the Yonhap news agency.

“Local brands have a strong dominance as their share reached 71.5% in 2Q21 against only 31.2% in 2Q20,” said IDC.

BoAT, an electronics brand of India-based Imagine Marketing Private Ltd., has emerged as the dominant player after its market share more than doubled to 45.5% in the second quarter, with a shipment of devices worn by the ears showing a whopping 424% in one year. to augment.

OnePlus, an electronics brand of Chinese company BBK Electronics Corp., took second place with an 8.5% market share, up from 5% a year ago, after its shipments increased by 264, 2% in one year.

His compatriot Realme slipped to fourth place with a 5.5% market share, down from 14.3% a year earlier.

The headphone market in India grew 113.1% year-on-year to 9.2 million units in the second quarter and remained the largest wearable product category, according to IDC data.


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